Awards mean Recognition. But, do you really think that Recognition matters? In my view, it does. It brings in credibility and prestige for a company and also portrays to its customers and employees that, the company is making good decisions. But, the other aspect to think is, do awards really matter to customers or the business?
There was a time when industry awards were not taken very seriously. It was this time when nobody cared about how long you have been in existence, the kind of awards you won etc. The only thing that clients looked for was, whether a particular business had the required skill set to provide solution for their challenges. And, that was it! Customers never had to think of any other criteria to judge a company.
Things have changed now when; clients are now continuously looking for good and focused companies. But, what can be the distinguishing factor to decide which company is good and which is bad? It’s definitely “Awards” that a company receives which depicts the factors that sets you apart from other competitors.
An award is worth winning if they are appropriate for the business and relevant to your industry. Relevant industry awards communicate to customers and prospective customers that your business is substantive and they can have confidence in what you do. Every industry has its fair share of awards. From Information Technology to Aerospace Technology, Radio to Film, PR to advertising there is a vast array of awards to grab. Hence, it is important to compete for awards related to your business area.
Awards definitely carry with them a lot of advertising opportunities for businesses. They also do have the potential to generate PR and other benefits. An Award creates a distinctive seal of approval for activities and also a sign of quality for potential customers. Apart from this, awards can also be a motivational factor for employees within the organization. Awards have the power to raise team spirits and boost motivation among employees. It has also been noticed that awards have been eminent in attracting new talents, offer networking opportunity as well as help companies to raise their standards of service and delivery.
From several discussions with colleagues, friends and with my own knowledge I feel that, awards help businesses both ways and also matters for customers to judge quality. It helps businesses to gain mileage and grow in terms of revenue as well as head count as well as facilitate judgment for customers. What do you think?
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